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For startup investors

Fund what people actually want

Every deck says customers want it. An Evidnt report shows you what those customers said, and which of them confirmed the conversation took place.

Free for you. Ask the next founder you meet to share their report.

See how
See it for yourself

How to read a founder's report

This is the report a founder sends you. It opens with the verdict, and everything under it is evidence you can check.

  1. The verdict comes first

    A score out of 100 and a plain call. Evidnt works it out from the conversations, and the founder cannot change it.

  2. Every assumption, checked

    What the founder believed going in, and whether the conversations backed it. Read the challenged ones first. Here, both are about deposits.

  3. Patterns, with counts

    What kept coming up, and in how many conversations. One loud person can't make a pattern.

  4. The conversations behind it

    Each one shows whether the customer confirmed it took place, and you can ask to speak with the person.

Read-only. Contact details are removed. No account needed.

What if a founder games it?

Hard to fake, easy to check

The customer confirms it

A founder can have Evidnt email the person they spoke with and ask them to confirm the conversation happened. The report shows how many did.

AI-run conversations are labelled

Every conversation the Evidnt Assistant ran is marked Evidnt-led, so you can tell it apart from one the founder had.

Strangers are screened first

When a founder shares the open link to their Evidnt Assistant, everyone who answers is checked against the ideal customer before any question, by a brief Evidnt writes, not the founder. A link posted to friends does not fill up with easy answers.

You can hear it yourself

Next to any conversation, you can ask to speak with that person. The request goes to the founder, who decides whether to make the introduction. Evidnt never shares anyone's contact details.

A founder who invents customers only fools themselves. The thin evidence shows.

Reading a stack of them?

Hand the report to your AI

Add .md to the end of any report link and it opens as clean text, ready to paste into Claude or ChatGPT. Nothing for the founder to set up.

Same report, same removed contact details. When the founder turns the link off, both versions stop working.

# Customer Discovery Report — Chairful

Prepared by Ava Romero
Generated by Evidnt · Make Something You Know People Want · https://evidnt.ai
Evidnt · October 12, 2026
Founding Space

- **Conversations completed:** 8 / 8
- **Independently verified:** 5
- **Tagged insights:** 17
- **Validation score:** 60 / 100

## Assumptions, tested against the conversations

Each going-in assumption, scored against the conversations.

**Stylists are willing to ask their clients for a deposit up front.** — Challenged — Tested in 2 conversations

Stylists will ask new clients for a deposit but are hesitant to ask loyal regulars.
What it is worth

Change the odds on every check

Better signal in

You see who has talked to customers before you take the meeting, and you spot the real ones faster.

Fewer losses out

The founders you back do discovery properly, so more of them build something people want. Save a few from the most avoidable failure and it compounds across the fund.

A few fewer dead checks a year pays for Evidnt many times over.

What you find out later

Each dot is a founder. The greyed ones built something nobody wanted.

What Evidnt shows you up front

The ringed ones arrived with a report you can read, before you take the meeting.

Source: CB Insights, 110 startup post-mortems (2014). Their 2024 review of 431 failures puts poor product-market fit at 43%.

How to start

Two ways to de-risk your checks

Free to start

Ask the founders you're evaluating to share their report

Add one line to your intake form, or to your reply to a pitch. You see who has talked to customers before you take the meeting, and it costs you nothing. Pick the wording that fits:

One line

Optional: share your customer discovery report link from Evidnt (evidnt.ai) with your deck.

Short paragraph

Before a first call, we like to see evidence you've talked to real customers. Evidnt (evidnt.ai) runs your customer discovery and gives you a shareable report. Sharing it is optional, and it helps your case.

Form field

Your Evidnt customer discovery report (optional): paste your shareable link. New to Evidnt? Create yours at evidnt.ai.

Hands-on with our team

Equip the founders you've backed

Want your portfolio doing structured discovery? We turn on Pro for each founder and set them up, working with you directly.

  • Every founder gets Pro: the full score, every pattern and the shareable report.
  • Once a space is Pro, it stays Pro for good.
  • Pricing depends on how many founders. We work it out together on a call.
Prefer to watch?

See the evidence before you invest

A polished pitch can't tell you who has talked to customers. The report shows you the conversations behind the deck.

Built by a founder who watched this happen

I spent years watching founders raise on ideas nobody had tested, then stall. That's why I built Evidnt. You work with our team directly, not a support queue.

We are early. We are running our first cohorts now with a small group of programs.

Carlos, Founder of Evidnt · carlos@evidnt.ai

What investors ask

The good ones welcome it. Founders who've done the work want to show it, and it gives them an easy way to stand out. Asking for it tells founders you back evidence, not hype.

Yes. Before there's a product or revenue, customer evidence is the strongest signal you have. Evidnt turns 'we talked to some people' into something you can read.

A read-only report for each founder: the validation score, every assumption marked supported or challenged, the patterns across their conversations, and which conversations the customers confirmed. Personal contact details are removed. No account needed to open it.

Every founder can start free. The shareable report is on Pro, a one-time $49 per space with no subscription. If you want your portfolio on Pro, we set that up with you.

Asking founders to share a report costs you nothing. If you want Evidnt turned on across your portfolio, pricing depends on how many founders, so we work that out together on a call.

Back evidence, not hype

Book a 15-minute walkthrough and we'll show you how investors use Evidnt in diligence. Not ready? Ask your next founder to share their report.

Or email carlos@evidnt.ai. We reply within a day.