Customer Discovery Guide
8 articles
What Is Customer Discovery?
Customer discovery is validating your business assumptions through real conversations with potential customers, before you build anything.
How to Validate Your Idea Properly
A practical guide to running conversations that produce real evidence, starting with the one rule that changes everything.
7 Mistakes Founders Make When Validating Their Idea
Avoid the most common idea validation traps. Each one comes with a concrete fix and how Evidnt helps you stay on track.
How Many Conversations Do You Need?
There's no magic number, but there are clear guidelines for knowing when you have enough data, and when you need to keep going.
What to Do When Someone Won't Get on a Call
Some of the people you most want to hear from will never find the time. The Evidnt Assistant runs the conversation for you and tells you which of them are open to talking after all.
When to Pivot vs. Persevere
Use your patterns and validation score to make evidence-based decisions about whether to change course or double down on your current direction.
What's Next: Building Your MVP
You've validated your idea. Now use your evidence to scope the simplest product that solves the most painful problem.
Turning Early Conversations into Your First Customers
The people you talked to already know their pain. Here's how to re-engage them, build a waitlist, and turn discovery conversations into your first revenue.